Product Leader Academy Media Kit
Everything you need to represent the PLA brand correctly. Download logos, access brand guidelines, and find partnership information.
Brand Story
Our Mission
Product Leader Academy exists to bridge the gap between learning product management and actually getting hired. We believe that real-world portfolios, not just resumes, are what get candidates hired.
What We Do
We provide portfolio-first training programs, mentor-led coaching, and a community of aspiring and current product managers. Our flagship program, Product Leader 360, covers everything from core PM skills to executive leadership.
Brand Voice
- Direct: We say what we mean without fluff
- Empowering: We focus on what users can achieve
- Practical: Everything is actionable and portfolio-focused
- Supportive: We meet people where they are in their journey
Logos
Primary Logo (Light Background)
Primary Logo (Dark Background)
Logo Usage Guidelines
- • Maintain clear space around logo equal to the height of the "P" icon
- • Do not stretch, rotate, or alter the logo proportions
- • Do not place the logo on busy backgrounds that reduce legibility
- • Minimum size: 120px wide for digital, 1 inch for print
Brand Colors
Primary Green
#05976a
Primary brand color, CTAs, links
Header/Footer Green
#0e2b0d
Headers, footers, dark backgrounds
Success Green
#34d399
Success states, highlights, accents
Button Blue
#2e91f7
Secondary CTAs, info states
White
#ffffff
Backgrounds, text on dark
Gray 600
#4b5563
Body text, secondary content
Typography
Montserrat
Headlines, navigation, buttons
Weights: 600-800
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Roboto
Body text, descriptions
Weights: 400-500
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Our Audience
Aspiring PMs
Career changers from engineering, design, marketing, and other fields looking to break into product management.
Current PMs
Product managers at all levels looking to level up their skills, get promoted, or transition to senior roles.
Hiring Companies
Employers and recruiters looking for portfolio-vetted product management candidates.
Partnership Opportunities
Content Partnerships
- • Newsletter sponsorships
- • Podcast guest appearances
- • Co-branded content
- • Community AMAs
Brand Partnerships
- • Tool integrations and discounts
- • Sponsored resources
- • Exclusive community offers
- • Event partnerships