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Manages the portfolio of defined products, solutions and/or service elements, in line with the given business strategy of the unit.
Join our Global Marketing Organization and lead the market and customer insights capability that informs where we compete, how we differentiate, and where we invest. You will serve as a strategic advisor to senior leaders, translating customer, market, competitive, and business intelligence into clear recommendations that shape portfolio strategy, innovation, commercialization, and growth.
Your Role
- •You will define and translate key business questions and objectives into Define the global insights agenda based on the company’s most important strategic and commercial priorities.
- •Translate complex business questions into integrated research, analytics, and intelligence plans using the most appropriate qualitative and quantitative methodologies.
- •Consolidate and synthesize customer, market, competitive, clinical, commercial, and business-performance data to identify meaningful patterns, opportunities, risks, and strategic implications.
- •Lead Voice of Customer programs across the portfolio and customer journey, including segmentation, unmet-needs research, concept and message testing, customer-experience research, and win/loss analysis.
- •Establish a forward-looking competitive intelligence capability that monitors competitor strategies, portfolio developments, partnerships, market activity, and emerging sources of disruption.
- •Develop market models, forecasts, opportunity assessments, and scenario analyses to support portfolio prioritization, business cases, launch planning, and investment decisions.
- •Partner with Global Marketing, Portfolio Management, Strategy, Commercial, Finance, R&D, Medical Affairs, and regional teams to embed insights into strategic planning and execution.
- •Translate complex evidence into compelling executive narratives that clearly articulate the “so what,” recommended action, and potential business impact.
- •Build scalable research standards, tools, dashboards, governance, and knowledge-management practices that improve the speed, consistency, and accessibility of insights.
- •Manage external research partners, data providers, project budgets, and research quality while ensuring compliance with applicable privacy and market-research requirements.
- •Apply advanced analytics, digital tools, and AI-enabled approaches where they can improve insight quality, speed, or predictive value.
- •Lead and develop a high-performing team of market insights professionals through coaching, prioritization, performance management, and meaningful development opportunities.
Your Expertise
- •Bachelor’s degree in business, marketing, life sciences, economics, statistics, social sciences, or a related discipline.
- •Significant experience in market insights, strategic marketing, market intelligence, commercial analytics, strategy consulting, or a related function within healthcare, diagnostics, medical technology, or life sciences.
- •Demonstrated expertise leading qualitative and quantitative primary research, including segmentation, concept and message testing, unmet-needs assessment, customer-journey research, and Voice of Customer programs.
- •Strong experience with market sizing, forecasting, opportunity assessment, business-case development, scenario planning, and competitive intelligence.
- •Ability to integrate multiple internal and external data sources into a clear, actionable point of view.
- •Strong analytical and data-visualization capabilities, including proficiency with Excel, Power BI, or comparable platforms.
- •Proven ability to influence senior leaders, challenge assumptions constructively, and guide decisions in a complex global matrix.
- •Strong executive communication and presentation skills, with the ability to make complex evidence understandable and decision-ready.
- •Experience partnering across Marketing, Portfolio Management, Strategy, Commercial, Finance, Medical Affairs, and R&D.
- •Demonstrated people leadership experience, including coaching, developing, and managing direct reports.
- •Experience managing research agencies, syndicated-data partners, project portfolios, and budgets.
Additional Preferences
- •Direct experience in in-vitro diagnostics, laboratory medicine, core laboratory, automation, or healthcare informatics.
- •Experience building or transforming a global market insights or competitive intelligence capability.
- •Understanding of healthcare economics, reimbursement, procurement, tendering, and laboratory decision-making.
- •Experience