Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.
At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:
- •intentionally create a sense of community and belonging for our guests, employees and franchise partners
- •continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
- •sustain a culture that promotes diversity of thought and experiences
- •ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
- •drive change in our company and industry through action and implementation
Summary:
K2 is KOA's campground proprietary property management system. The Product Manager works with Engineering, Design, and other subject-matter experts to identify customer problems, prioritize opportunities, define desired outcomes, and deliver valuable product improvements.
The Product Manager owns assigned PM S domain product priorities and works with the cross-functional Product Team to develop solutions, refine requirements, and prepare work for delivery. This is a high-leverage individual-contributor role. The PM leads through evidence, facilitation, and influence, contributing to a trusted product roadmap that serves as the ultimate source of truth for executives, franchisees, and engineers.
Essential Duties and Responsibilities:
- •Manage and continuously evolve the K2 product strategy and outcome-based roadmap across K2's product domains and delivery teams.
- •Lead continuous discovery with campground operators, front-desk staff, franchise stakeholders, and campers as part of the K2 quartet; run a recurring operator research cadence and synthesize findings into validated problems and prioritized opportunities.
- •Frame problems, not solutions: own the problem, customer, desired outcome, why-now, success metric, and priority for every investment, let the team discover the solution and the team decompose and own the stories.
- •Understand and comprehend the competitive and market intelligence for the campground management software category; help maintain the K2 competitive capability tracker and translate parity gaps into roadmap decisions.
- •Own product requirements at the product level, opportunity statements, objectives, personas, use cases and prioritize at the outcome level: define the target outcome, key results, and success measures for each roadmap investment before work enters delivery.
- •Operate the product intake model: convert stakeholder requests and operator escalations into evidence, assess them as opportunities, and protect delivery teams from unprioritized, unscored work entering the backlog directly. A request is evidence, not a requirement.
- •Partner with the product team on Ready-queue priorities, owning the “why,” the “what problem,” and priority between product opportunities and outcomes
- •Contribute to and lead at times the weekly Product Discovery cadence and the monthly K2 Product Review; communicate roadmap, outcomes, and learning to executive and franchise audiences. Maintain the roadmap and discovery record in the product management tool, distinct from delivery tracking in Jira.
- •Define adoption and measurement plans for every significant release; run Outcome Reviews so “done” is distinguished from “successful.”
- •Support the K2 commercialization thesis with market sizing, segmentation, and packaging analysis.
- •Champion and model the organization's transition from request-driven delivery to discovery-driven product management, including supporting the professional development of teammates growing toward product management.
- •Attendance at the team's core flow and product cadences, including daily flow stand-ups, replenishment, refinement, and review sessions is required.
- •In-person attendance will be required on a yearly cycle to attend departmental meetings and/or staff development meetings.
Non-Essential Duties and Responsibilities:
•This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
Required Education and Experience:
- •Bachelor's degree in a relevant field or equivalent professional experience.4 + years of software product experience.
- •A demonstrated continuous discovery practice, including recurring customer research, structured opportunity ass